Wall of Love
How to add a Wall of Love to your website
Direct answer
A Wall of Love is a curated gallery of customer testimonials on your website-masonry or carousel-so visitors can skim real stories without hunting Google or old PDFs. Collect fresh quotes with a link, import reviews you already earned, approve what you trust, then paste one iframe into your builder. Update the wall when you approve new stories; you do not redeploy the whole site for every quote.
What people mean by Wall of Love
It is not a footer of three anonymous stars. It is a visual page or section packed with named stories-text, video, ratings-so a prospect can feel the pattern: people like them bought, and it worked. Competitors and agencies use the phrase the same way. On Provoon it is the flagship embed you publish once and refresh from your inbox.
Fill the wall before you obsess over layout
Empty masonry looks worse than a short strip of three strong quotes. Start with stories that name an outcome. Mix formats if you can: one video, a few text quotes, maybe an imported Google or G2 line. Vague “great service!” lines can wait. Specific beats volume when you are early.
Collect new + import old
Send a collection link after delivery, project wrap-up, or a happy support moment. Customers leave text, video, or audio in the browser. For history, paste a review URL from Google, G2, Trustpilot, and similar sources so you are not starting from a blank wall. Keep both streams in one approval inbox so nothing goes live by accident.
Publish and embed
Publish the wall in Provoon, open Get Embed, copy the iframe, paste into Custom HTML / Embed / Liquid on WordPress, Shopify, Webflow, Wix, Framer, or plain HTML. Match height to the layout-full walls need more vertical room than a compact strip. Guides under /guides walk platform quirks if you want screenshots.
Keep it fresh
A wall stuck in 2022 quietly says nobody asked lately. Aim to approve something new each month. Drop outdated product names. Pair the full wall with smaller surfaces-avatars or a floating nudge-near pricing and checkout where doubt spikes.
Worth trying this week
- Three specific stories beat thirty vague ones on day one.
- Link “see more stories” from the homepage to the full wall.
- Approve before publish-imports and new asks should not auto-go-live.
Quick answers
Do I need a developer to add a Wall of Love?
Usually no. If your builder has a Custom HTML or Embed block, paste the iframe and preview on mobile.
Is a Wall of Love the same as Google reviews?
No. Google helps discovery. A Wall of Love lives on pages you control-product, pricing, about-so proof shows up at the decision moment.
Can I mix video and imported text on one wall?
Yes. Approve both into the same library and publish them together.
Related
Collect stories and embed a Wall of Love with Provoon.