Shopify
How to add testimonials to Shopify
Direct answer
To add testimonials to Shopify, publish a Wall of Love or widget in Provoon, copy the iframe from Get Embed, and paste it into a Custom Liquid section in the theme editor-or into a page’s HTML editor. You can skip installing another App Store review app for curated social proof. Place embeds on the homepage, product templates near the buy box, and a dedicated testimonials page. Approve new stories in Provoon; Shopify keeps the same snippet.
Shopify search intent: widget vs curated wall
Merchants searching add testimonials to Shopify or Shopify testimonial widget usually want two jobs: star ratings near Add to cart, and a richer story block that feels like a Wall of Love. App Store review apps cover product stars well. A curated embed covers branded storytelling-video, imported Google lines, and named outcomes-without locking every layout choice inside one app.
Collect and import before you open the theme editor
Import reviews you already earned. Ask recent buyers for a short video or text via a collection link. Approve only quotes that mention the product, shipping win, or result your next shopper cares about. Five strong stories beat fifty generic five-stars on a homepage band.
Publish in Provoon and copy Get Embed
Publish the surface you want on Shopify. Get Embed returns an iframe you can paste anywhere the theme allows HTML or Liquid. The same snippet works on Online Store 2.0 themes and most vintage themes that support Custom Liquid.
Custom Liquid on home and product templates
In Shopify admin go to Online Store → Themes → Customize. Open the template (Home, Product, or a landing page). Add section → Custom Liquid. Paste the iframe. Sit it under the product description, beside the buy box on high-consideration products, or as a “What customers say” band on the homepage. Save and check mobile-checkout hesitation often happens on phones.
Dedicated testimonials page
Create a page such as /pages/reviews or /pages/wall-of-love. Use Show HTML (or a Custom Liquid section on that template) and paste the same embed. Link it from the footer and from sales replies when someone asks “who else bought this?” Screenshots live under /guides/embed/shopify if you want a click-path walkthrough.
Product reviews app + Wall of Love can coexist
Keep a native product-review app for star ratings and UGC photos if you already rely on it. Use Provoon for the branded story wall, video, and multi-source imports you want on marketing pages. Shoppers get stars at the SKU and deeper proof on the pages that sell the brand.
Stay compliant and current
Only republish reviews you have rights to show. Do not rewrite meaning when cleaning typos. Retire outdated product names. Approve something new monthly so the wall does not freeze on last season’s bestsellers.
Worth trying this week
- Primary phrases to earn: add testimonials to Shopify, Shopify testimonial widget, Custom Liquid testimonials.
- Put one compact embed near Add to cart and a fuller wall on a dedicated page.
- Preview on a development theme before production if your store has heavy app embeds already.
- Pair imported Google reviews with two fresh video clips for trust that feels current.
Quick answers
Do I need a Shopify App Store app to show testimonials?
Not for a curated Wall of Love. Custom Liquid (or page HTML) plus a Provoon iframe is enough. Use an app if you specifically need native product-star workflows.
Where should testimonials go on a Shopify store?
Homepage trust band, product pages near the buy box for high-ticket items, and a dedicated testimonials page linked from the footer and sales emails.
Can I show Google reviews on Shopify with this method?
Yes. Import Google reviews into Provoon, approve the ones worth showing, and embed them in the same wall as fresh testimonials.
Will checkout pages allow the embed?
Shopify usually limits custom code on checkout. Prefer product, collection, home, and content pages instead.
Related
Collect stories and embed a Wall of Love with Provoon.